PRIVACY POLICY

I. PURPOSE OF COLLECTING USER INFORMATION:

Altara Hospitality Group Asset Management Co., Ltd. (hereinafter referred to as “Altara”) fully understands the importance of, and respects, the right of visitors to the Altara website to use and protect their personal information. This Information Use and Privacy Policy provides an overview intended to make transparent: the purpose of collecting information; the scope and method of collecting information; the scope of use, parties with access, and the retention period of information; third-party links and products on the website; Altara's commitment to information security; the rights and responsibilities of users; and the contact information and methods referred to in this Policy.

This Policy applies when a user accesses the website, meaning that users, customers, individuals, and organizations who access the website (hereinafter referred to as “Users”) are deemed to have agreed to and fully understood all of the content and terms set out by Altara in this Policy (including any additions or amendments made from time to time or as required by applicable law).

Access to this website is subject to the terms below and to the provisions of relevant law.

II. SCOPE OF COLLECTION AND USE OF CUSTOMER INFORMATION:

1. Scope of information collected: 

When accessing the Altara website, Users will be required to provide the following personal information:

• User's full name;
• User's email address;
• Contact phone number;
• Contact address;
• Information about the Company where the User works (if any);
• Referrer (if any);
• The product or service that the User is looking for/needs;
• …

2. Users permit Altara to collect and use their information for the following purposes:

• To identify the User when the User logs in to use Altara's services. This allows Altara to provide the User with recommendations, display personalized content, and provide other customized features and services.
• To make contact for the purpose of consultation, support, and resolving complaints or inquiries from Users in the course of using Altara's products and services, in order to improve quality and deliver the best possible experience to Users.
• To send notifications, product introductions, service introductions, commercial information, and to exchange information between the User and Altara or vice versa, using the information the User has provided.
• To conduct market research and to compile and analyze general customer information (such as average age, geographic region, etc.); detailed information is used for statistical purposes and to develop Customer Care Policies.
• To prevent or investigate any fraud, illegal activity, negligence, or misconduct, whether or not there is any suspicion of the above acts; to handle conflicts of interest; or to process and/or investigate complaints;
• Other purposes intended to bring benefits to, or optimize benefits for, the User, where the User has given permission and in accordance with the provisions of the law.

Altara will seek the User's permission before using the User's information for purposes other than those stated above, at the time the User's information is collected, or at the User's request, or as required by applicable law.

III. INTELLECTUAL PROPERTY RIGHTS

Information and materials posted by Altara on this Website may include intellectual property rights, proprietary information, articles introducing or describing products and services, and processes and technologies owned by Altara or by related third parties (hereinafter referred to as “Altara's Information”). Nothing on the Website shall be understood or construed, whether explicitly or by implication, as granting the User any right to use, or any license under, any copyright, trademark, patent, or other intellectual property right of Altara or of any third party.

Users are permitted to view Altara's Information on the website but may not copy, publish, or edit Altara's Information for posting on websites or publications of the User or of any other third party for commercial purposes without Altara's prior written consent, nor engage in any act that infringes intellectual property rights under applicable law.

If any act infringing intellectual property rights is discovered on the part of a User or a User's third party, Altara will require the User to immediately cease the infringing act, restore the original state, and compensate Altara for damages, or will request the intervention of the competent authorities in order to protect Altara's legitimate rights and interests.

IV. HOW USERS' PERSONAL DATA IS STORED, SECURED, AND MANAGED:

1. Security of User information: 

By means of this Policy, Altara notifies Users of the activities involved in using and securing Users' Information prior to carrying out the “Use, Storage, and Security of Users' Information.” Altara is committed to protecting Users' Information to the greatest extent possible in accordance with Altara's current regulations and applicable law. The collection and use of information is carried out only with the User's consent, except in cases otherwise provided for by law.

Altara does not provide Users' Information to any third party except in the following cases:

• At the request of, or with the consent of, the User;
• As required by a competent State authority;
• Where the provision of such information is necessary for Altara or Altara's partners to provide services/amenities/benefits to the User;
• To enforce or protect the rights, property, or intellectual property rights of Altara, or to protect the rights and safety of Altara's employees and third parties;
• Other cases as provided for under the law of the Socialist Republic of Vietnam or under the law of the country in which the User is a national or resident.

Altara uses a variety of information security technologies to protect Users' Information to ensure it is not copied, used without authorization, or shared unintentionally. However, no technology can guarantee 100% security of information. Certain unintended consequences or damage that may occur include, but are not limited to:

• Hardware or software errors in the process of managing, using, or securing information that affect Users' Information/data;
• Security vulnerabilities beyond Altara's ability to control or manage;
• The system being attacked by hackers resulting in a leak of Information; in such cases, Altara will report the matter to the competent authorities for investigation and timely handling in order to reduce risk to Altara and Users. Altara will notify Users of the outcome once a conclusion has been reached by the competent State authority;
• Users themselves exposing their own Information (including, but not limited to: carelessness or being defrauded, accessing websites of unknown origin, downloading applications containing malicious software, etc.);
• Other circumstances beyond Altara's ability or control.

Altara shall be exempt from liability in the above-mentioned unintended circumstances. Accordingly, Altara is committed to making every effort to protect Users' Information to the greatest extent possible.

2. Storage of User information: 

Users' Information will be stored until the User requests that such storage be cancelled. Otherwise, in all cases, such information will be stored on Altara's system in order to serve the purposes of using information set out in Section II of this Policy.

Users have the right to update their Information, provided that such update does not violate the provisions of law; Altara will store the User's updated Information and update it on the system. If a User is unable to make an update or encounters difficulty in doing so, the User may contact Altara for assistance.